Astazi, 25 martie 2015, Facebook a lansat o serie de cursuri similare cu certificarile Google Adwords. Platforma Facebook Blueprint este extrem de utila, mai ales acelora care nu sunt familiarizati cu Facebook Ads.

Structurate foarte bine, cele 10 cursuri cu peste 34 de module, te invata atat lucruri elementare despre promovarea pe aceasta platforma, dar si aspecte mai avansate, ideale pentru aceia care vor sa-si aprofundeze cunostintele. Bineinteles, dupa parcurgerea tuturor cursurilor, primesti si o certificare recunoscuta de Facebook.

Lista cursurilor

1. Introduction to Facebook

• Facebook Terminology
• Welcome to Marketing on Facebook

2. Best Practices 

• Brand Best Practices
• Creative Best Practices
• Direct Response Best Practices
• Successful Campaigns

3. Facebook Pages

• Creating a Facebook Page
• Introduction to Facebook Pages

4. Purchasing Ads

• Ads Create Tool
• Buying Channels
• Campaign Structure

5. Managing Your Ads

• Ads Manager
• Business Manager
• Power Editor (Advanced Advertisers)

6. Advertising Objectives

• App Engagement
• App Installs
• Boost Your Posts
• Clicks To Website
• Event Responses
• Offer Claims
• Page Likes
• Video Views
• Website Conversions

7. Targeting 

• Facebook Exchange
• Targeting – Custom Audiences
• Targeting – Lookalike Audiences
• Targeting – Standard Audiences

8. Campaign Optimization

• A/B Testing

9. Reporting and Measurement

• Ad Reporting
• Brand Measurement Solutions
• Direct Response Measurement Solutions
• Mobile SDK

10. Additional Insights

• Ad Policies
• Sight, Sound, and Motion

Odata cu lansarea Facebook Blueprint, a fost introdusa, de asemenea, o alta platforma de e-learning “Learn How” oferind ghiduri utile oamenilor de marketing care folosesc Facebook for Business.

Noi laudam initiativa Facebook-ului si o consideram extrem de utila. Tu ce parere ai despre aceasta serie de cursuri?